Observer website gets all-new look

Observer website gets all-new look

LONG BEACH — After months of planning and building, the Chinook Observer’s new website came to life just as 2010 was ending.

The address remains the same: We’re still going to bring you the same top-quality stories for the Peninsula and Pacific County you’ve come to expect from our print publication, only more of it.

The Observer already has one of the top news sites in the region, pulling in about half a million page views in a typical month.

Why did we make the switch?

• Two years ago, our company, East Oregonian Publishing, concluded we had reached the capacity of the content management system we had used since 2002. After an extensive journey into a thicket of possibilities, we signed on with this spring. 

• We needed a new platform for a variety of reasons — integrated social media, flexible design, streamlined production — but in the most basic sense, we needed a larger frame to display the news and our growing offering of audio and video content.

• Our new platform also gives our advertisers better opportunities to reach our sizable online audience. The market survey we conducted last spring revealed that draws a larger, local audience on a daily basis than local radio stations or cable television networks such as CNN and Fox.

• With e-readers, mobile phones and other devices expanding the need for news in other formats, we needed a system that allows us to publish beyond the desktop. This new site positions us to do just that.

We want your feedback about this site, the coverage or ways we can make or Chinook Observer better and more useful for you as you live, visit, work and play on the coast. Contact us at

Moving from one online platform to another was not easy. In fact, ours became downright frustrating when the provider we originally selected did not follow through. In essence, we lost a year in a burgeoning industry where being nimble and changing daily is a necessity.

This disappointing experience is emblematic of the nascent industry that builds platforms and websites. It is a bit like the Wild West, proffering gold in the digital hills, but delivering shiny lead instead. 

We’ve landed in a good place with TownNews and are wiser for it.

There are still many adjustments and changes to come to We’re learning from many of you what’s working and what’s not. Stay tuned.

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