In regards to changing the name Long Beach Peninsula to Cape Columbia, I would think that Mr. Downer would be too busy with running his business and his other outside activities to have time to waste on something as frivolous and unimportant as this name change.
Since he seems to have a lot of extra time on his hands, there are many more worthwhile projects that need to be addressed on the Long Beach Peninsula. To name a few: drug addiction, alcoholism, poverty, unemployment, child and spousal abuse and criminal activity. Some of the residents of the Long Beach Peninsula are way more concerned about the tourists than the residents that live here year round!
As far as hiring a marketing professional to study the consequences of adopting the name Cape Columbia, I feel that the money for this should come out of Mr. Downer's pocket, not Long Beach city's coffer.