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SEATTLE, Nov. 4, 2019 /PRNewswire/ -- Starting today, surfers everywhere will have one more reason to wish for bigger waves. That's when Alaska Airlines will kick-off "Swell Deals," using dynamic data to generate discounts for surfers and sand-lovers alike. Partnering with global surf forecasting site Surfline, Alaska will discount up to 30% off flights to and from Hawaii based on the height of forecasted waves around the islands. The bigger the waves, the bigger the discount.